Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.

The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure ...

Led by ad agency Quality Experience, the new spot juxtaposes the fitness methods of the past with the home gym brand’s ...

Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further ...

In 2024, the agency built on its strong foundations by welcoming 17 new clients, including the likes of the ABC, Dan Murphy’s and Microsoft. All told, the agency grew its revenue by nearly half over ...

Most ad nerds would ... taking ad agency fundamentals like account management, leadership, strategy, and planning, and combining it with a reimagined creative department that combines traditional ...

There are high volumes of ad-hoc or reactive ... above-the-line campaign creative. IHAs mostly look to external agencies for access to skills and talent, to provide a fresh perspective and for their ...

“The Iconic Creative Advertising Agency award highlights SO&U’s dedication ... Over the years, SO&U has partnered with some of Africa’s most respected brands, delivering innovative and ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.