Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO ...
Beverage5h
Nestlé to spin off water brands into a standalone business
Nestlé puts focus on core growth businesses While Nestlé's bottled water business includes globally-known brands such as ...
U.S. News & World Report13y
Where Your Bottled Water Comes From
check out Perrier's website. Legend has it that San Pellegrino mineral water received two thumbs up from Leonardo di Vinci in 1509. And with that blessing, it's no wonder this stuff is bottled ...
Marketing Dive9y
Perrier holds mobile party to reach millennials online, in stores
Perrier Sparkling Natural Mineral Water?s new digital campaign ... District Perrier content by simply downloading the app and ?blipping? the Perrier bottle or District Perrier logo.?
Business Insider India5mon
Consumers have a new mentality that is helping Coca-Cola and Pepsi pull of the 'greatest marketing trick of the century'
The answer is, in essence, because of what purchasing a bottle water says about the consumer. Perrier was the first brand to successfully market bottled water, reports the BCC. A successful ...
Warc2y
How Nestlé Waters uses social listening for engagement, problem-solving and sponsorship measurement
and is focused on bottled water – highlighted the exact size of this undertaking as he quoted a variety of statistics about this activity, which covers: 14 brands, like Nestlé Pure Life, Perrier ...