How Preppy Cult Brands Captured the Imaginations and Wallets of Female Consumers
Bogg Bag founder, Kim Vaccarella. Bogg Bag is not the only brand feeling the fervor. Despite all the warnings from CEOs about ...
Business Insider India6y
17 brands millennials loved that 'kids these days' are avoiding
When hitting the mall, millennials leaned towards preppy brands like Abercrombie and Ralph Lauren. But today's teens are all about streetwear, athleisure, and fast fashion - Nike, Adidas ...