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The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...

Goldfish, the beloved fish-shaped cheddar crackers, has temporary changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults, according to the brand.

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

The iconic orange Goldfish snack is getting a new name: Chilean Sea Bass. Fret not, the recipe is still the same, and the name change is only temporary. “Chilean Sea Bass are just like regular ...

The new rebranding of Goldfish under the name “Chilean Sea Bass” was announced on Wednesday by the Campbell’s Company, per CNN. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...