"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Adidas is outrunning Nike — and its comeback has legs
The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...