Preppy popped collars ... cologne bottles and working in-person at stores. During his two decades at the helm, Jeffries led Abercrombie on a meteoric rise. Then he oversaw its downfall.

handsome young men paid to stand outside their stores and entice shoppers in. People would take photos stood next to them. This was the era of The OC, when teenagers were aping preppy Californian ...

photos hanging on the wall of shirtless men flaunting their abs — and a group of guys standing around dressed in the iconic preppy A&F look folding clothes on a table as if they were working ...

The mall brand’s first foray into adult clothes starts with a holiday capsule collection, while a full line is scheduled to ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

Stuyvesant Plaza will add some exciting additions after the New Year. Two well-known retailers are set to move in.

Since Jeffries exited as CEO in 2014 after more than two decades, Abercrombie ditched the perfume-drenched stores ... male models turned the brand into a preppy status symbol for high schoolers.

The disgraced fashion boss — who infamously had shirtless young male lifeguards and models parading outside Abercrombie stores and events ... brand using teen preppy sex appeal — left the ...

Picture: Michael Loccisano/FilmMagic for Paul Wilmot Communications The disgraced fashion boss — who infamously had shirtless young male lifeguards and models parading outside Abercrombie stores ...