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About us - Marketing.ie
About us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
Report points to what makes brands distinctive - Marketing.ie
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building Distinctive Brand Assets by Jenni Romaniuk, distinctiveness has become a central focus for marketers in their thinking, planning and action. Distinctiveness helps brands to be […]
Blog Archives - Marketing.ie
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan ...
Marketing Archives - Marketing.ie
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications.
AI used in adland once a week - Marketing.ie
People in advertising are now using artificial intelligence (AI) at least once a week, Abi Moran, chief executive of Folk VML and president of the Institute of Advertising Practitioners in Ireland (IAPI), told an AI conference held in Google’s HQ. Moran said that people in the industry are inherently curious. “Critical to our success is […]
2022 Archives - Marketing.ie
Nov 18, 2022 · Paul Dervan, chief marketing officer for the National Lottery, has been named this year’s Marketer of the Year™ (MotY) for his work in creating a new strategy with a strong focus on long-term branding and a move away from promotions and the pursuit of short-term gains.
Convenience key to online purchases - Marketing.ie
A year’s data from the An Post e-commerce Index reveals that convenience is the key driver for online purchases with a 72 per cent vote, while 40 per cent of all online orders come through retailer social media or marketplace websites and apps. An Post is making detailed findings from its study available to Irish […]
Three trends for 2022 - Marketing.ie
Oct 1, 2022 · McKinsey studies show that CEOs expect sustainability strategies to deliver value in the form of employee and consumer engagement in the next 3-5 years. TACTILE TOUCHPOINTS. 2022 will be a hands-on year, literally. Pandemic restrictions allowing, the return of close-up experiences will restore an essential brand channel.
2021 Archives - Marketing.ie
Oct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.