The Real Story Behind Apple's 'Think Different' Campaign - Forbes
Dec 14, 2011 · Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the...
Think different - Wikipedia
" Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] .
The untold story behind Apple’s ‘Think Different’ campaign
Jun 17, 2015 · Legend has it that way back when the PC dinosaurs still walked the Earth, returning company co-founder Steve Jobs sought a mantra to show Apple was back in business, and the acclaimed ‘Think ...
Flashback 1997: Apple Launches ‘Think Different’ Campaign
Sep 28, 2017 · Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.”
'Think Different' ad salutes 'the crazy ones': Today in Apple history
Sep 28, 2024 · Apple discontinued its “Think Different” ad campaign upon the arrival of the iMac G4 in 2002. However, the ads’ impact continues to be felt to this day. It still serves as a kind of...
Today in Apple history: It’s time to ‘think different’ - Cult of Mac
On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
The True History of Apple's 'Think Different' Campaign
Dec 14, 2011 · Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set the creation story record straight for the famed ads,...
Think Different: The Ad Campaign that Restored Apple’s Reputation
On 1997.08.03, he presented a new slogan and aesthetic for Apple’s ads: Think Different (perhaps a reference to IBM’s famous THINK slogan) and montages of artists and creative professionals using the Mac.
Behind the Scenes of Apple's 'Think Different' Campaign
Dec 14, 2011 · Apple Intelligence is what Apple is calling its artificial intelligence feature set, previewed at WWDC in June 2024. Here's everything we know.
Apple: Think Different
Sep 15, 2022 · Apple's products have remade society; the story of how Steve Jobs took the company to new heights and died an icon.
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