Product Mix – Width, Length, Depth, Consistency with Examples
The length of the product mix means total number of products within the company product lines. For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30.
What is Product Line [Length, Width and Extension ... - Super Heuristics
Apr 21, 2021 · The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products.
Product Mix - Overview, Dimensions and Practical Example
In the illustration above, the product mix shows a: Width of 3; Length of 5; Product Line 1 Depth of 2; Product Line 2 Depth of 1; Product Line 3 Depth of 2; The mix is considered consistent if the products in all the product lines are similar. Example of a Product Mix. Let us take a look at a simple product mix example of Coca-Cola.
Product mix and Product line - Understanding product length, width & depth
Jun 12, 2023 · Products line depth and product mix. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line.
9.2 Product Items, Product Lines, and Product Mixes
The product line depth and product mix width allow a company to diversify its offerings to maximize customer loyalty and mitigate risk. For example, if a customer enjoys Domino’s Pizza, they may extend their order to include one of the other offerings in the product mix.
Product Mix: Core Elements and Strategies - Product School
Aug 16, 2024 · Below is a breakdown of Google’s product mix, detailing each of the four components: width, length, depth, and consistency. 1. Google’s Product Line. Google’s product lines are diverse. They cover different sectors of the …
What is the Product Mix? Explaining Components and Examples
The Product Mix, comprising five main components - Product Line, Product Width, Product Length, Product Depth, and Product Consistency - is a strategic tool that allows companies to reach a wider consumer base and optimize profits.
Product Mix decisions – Width, length, depth and consistency
Jun 1, 2015 · Product mix decisions need to be taken for the whole product mix and affect each line. Organizational chart illustrating product mix width and line length with examples of different product types and categories.
Product Depth and Product Mix: Definition and Examples [2024]
Aug 7, 2024 · 5 min read. Product mix and product depth are essential concepts for businesses of all kinds. Product mix encompasses all the product lines a company offers. Product depth refers to the variety within each product line. By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs.
9.2: Product Items, Product Lines, and Product Mixes
Define product items, product lines, and product mixes. Describe product line length and depth. Discuss product line filling and product line stretching.