iMotions | Powering Human Insights - Biometric Research
iMotions is the world’s premier provider of human insights software. Across its desktop and online applications, iMotions allow users to collect and analyze human behavior data through eye tracking, galvanic skin response, facial expression analysis, EEG, EMG, and ECG on one convenient platform. Backed by science, this multi-modal software ...
The Importance of Research Design: A Comprehensive Guide
Jan 22, 2024 · A well-designed research study enhances the validity and reliability of the findings. Research design plays a crucial role in ensuring the scientific rigor of a study and facilitates the replication of studies by other researchers. Understanding the role of research design in scientific inquiry is vital for researchers to conduct impactful and ...
EMG Sensors: Everything You Need to Know - iMotions
Sep 21, 2023 · The number of channels in the EMG sensors determines the sensor’s ability to record muscle activity from multiple locations at the same time. Therefore, the more channels, the richer the data output you will have at the end. Overall, the number of channels in EMG sensors should align with your research goals, the complexity of the muscle ...
Facial Action Coding System (FACS) – A Visual Guidebook
Oct 18, 2022 · The Facial Action Coding System (FACS) refers to a set of facial muscle movements that correspond to a displayed emotion. Originally created by Carl-Herman Hjortsjö with 23 facial motion units in 1970, it was subsequently developed further by Paul Ekman, and Wallace Friesen. The FACS as we know it today was first published in 1978, but was ...
An Introduction To The Sympathetic and Parasympathetic
Nov 12, 2019 · The autonomic nervous system – which as the name suggests is involved in a number of typically automatic, regulatory functions – is then further split up into the sympathetic nervous system (SNS) and the parasympathetic nervous system (PNS). These two systems are activated in times of arousal or recovery. Put simply, SNS activation leads to ...
10 Free Eye Tracking Software Programs [Pros and Cons] - iMotions
Feb 26, 2021 · This open source software allows eye tracking from both infrared and visible spectrum illumination, using Matlab. Pros. + Can be used with webcams and infrared eye trackers. Cons. – Requires Matlab (commercial software) and working knowledge of Matlab. – Doesn’t allow integrated stimulus presentation. – No support.
Qualitative vs Quantitative Research – What Is the difference?
Jun 11, 2019 · In a nutshell, qualitative research generates “textual data” (non-numerical). Quantitative research, on the contrary, produces “numerical data” or information that can be converted into numbers. In analogous terms, qualitative research is like exploring a new city. You walk around, talk to people, and soak up the atmosphere to ...
Types of Eye Movements [Saccades and Beyond] - iMotions
Jan 8, 2019 · The optokinetic response and postrotatory nystagmus are in essence reflexive combinations of saccadic and smooth pursuit movements, that are also controlled by the vestibulo-ocular system. They are also, perhaps surprisingly, unique and normal types of eye movements. The optokinetic response is a small movement of the eyes that track a stimulus.
Eye Trackers in Research and Analysis - iMotions
Dec 14, 2023 · Eye trackers are devices that measure where and how a person’s eyes move. They are widely used in research, marketing, and user interface design, and they work by tracking the direction and focus of a person’s gaze. The core technology of eye trackers involves cameras or sensors that continuously capture images of the eyes.
Exploring Human Behavior: Why do We All React in ... - iMotions
Mar 11, 2024 · Why do we react in different ways? Explore why people exhibit varied emotional responses: A deep dive into the complexities of human behavior, emotions, and reactions. Uncover the intricate interplay of psychological, neurological, and environmental factors influencing our diverse emotional reactions. From personality traits and genetic makeup to life experiences and cultural backgrounds ...